Hedging Still an Effective Tool in Smoothing Company's Cost Structure

Krispy Kreme Doughnuts [  Loading...      ()   ] may owe its success to the warm, glazed confections that inspire customer zeal, but the company also relies on commodity futures contracts

to limit its risk from fluctuating ingredient costs and rising gasoline prices, and uses a derivative contract to hedge against rising interest rates.

Photo: Oliver Quillia for CNBC.com Commodities traders at the New York Mercantile Exchange.

Companies as diverse as clothing retailer J. Crew Group [JCG  Unavailable      ()   ], restaurant chain Cracker Barrel Old Country Store [CBRL  40.53    0.48  (+1.2%)   ] and mattress maker Sealy Corp. [ZZ  1.37    0.03  (+2.24%)   ] also use swaps or other derivatives contracts to protect themselves from changes in interest rates, fuel prices, or foreign-currency exchange rates.

And hedging arrangements remain an important tool for airlines seeking to guard against rising jet fuel prices, even though the transactions can be costly and carriers risk locking themselves into above-market payments if fuel prices slide.

While derivatives themselves carry risks and financial scandals have tarnished their image, many companies use futures contracts, swaps, collars, and other hedging instruments to minimize volatility. Derivatives contracts, while diverse and often complex, generally allow companies to lock in prices or rates on underlying assets for a defined period.

“When properly used to hedge risk exposures, derivatives can substantially decrease risk," says Bud Haslett, head of risk management and derivatives for the CFA Institute. "However, when improperly used, they can cause many problems.”

Advantages and Payoffs

Companies that hedge against price or rate fluctuations have the advantage of more consistent cash flow, says Haslett. A big chocolate producer, for example, might know that it will use a million tons of cocoa over the next year, so will agree to acquire that amount through the futures market and lock in the price so it can price its products accordingly. The hedge may protect the company should cocoa prices soar, as they did in 2010.

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A derivative instrument will lose its value if a commodity price falls below locked-in levels, but the company should be able to offset that loss by buying it for the lower price in the open market, notes Haslett.

“If something is truly a hedge, what you’re out to do is take a financial position in one security with the hope that that would exactly offset a countervailing move” in another commodity or financial position, says Robert Hoyt, professor of risk management and insurance at the University of Georgia.

Hoyt, citing corporate concerns over global financial markets, says he now sees more companies hesitating to use derivatives and opting instead for other ways to manage risk, such as adjusting operations or sitting on cash.

Hedges, nonetheless, remain widely used.

Krispy Kreme, in its most recent quarterly filing, noted its exposure to fluctuations in flour, sugar, and shortening prices, and for the gasoline used in its delivery trucks. To bring greater stability to ingredient and fuel costs, the company said it purchases exchange-traded futures contracts for agricultural products and gasoline, and options on such commodity contracts.

Gains and losses on the contracts are intended to offset losses and gains on the hedged transactions in an effort to reduce earnings volatility, said Krispy Kreme, which for the first half of the year reported a loss on agricultural derivatives and an unrealized loss on its cash-flow hedge. The company declined to comment for this story.

While derivatives accounting is complex, there are generally two ways companies can classify the instruments, according to John Parsons, a senior lecturer in applied economics at MIT’s Sloan School of Management and co-author of “Betting the Business,” a blog on financial risk-management for non-financial companies. The method chosen determines how the transactions appear on a company’s financial statement.

With hedge accounting, a derivative and underlying transaction can be accounted for together, so that if a company, for example, has a gain because soybean oil prices decline, the offsetting loss in the derivative should result in a net zero gain or loss if the transaction works as intended. 

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